Shelf Corporations: The Marketing Advantage
There’s a distinct marketing advantage in having a shelf corporation or shelf LLC. A business in start-up is hypersensitive to credibility issues. There are ways to cope with this.
You’ve had years of experience in the industry and now striking it out on your own. This is something you can fall back on. Doing business as a two year old company is good marketing decision.
There’s a niche you’re able to serve better than anyone else.
Even having this advantages, some clients/customers are looking at where they may get ripped off. Their “gun shy” stance is something to take into consideration. Customers don’t want to pay for something twice and they want to be sure you’ll be there tomorrow. And although they don’t want you to make snap judgments about them if the tables were turned, but they’ll do it to you in a heartbeat. Why? They are just looking to make a good deal, and low price and fear making a mistake. That FEAR drives them to avoid start-up companies because no one wants to look stupid.