SHELF CORPORATION MARKETING ADVANTAGE
SHELF CORPORATIONS: THE MARKETING ADVANTAGE
There’s a distinct marketing advantage in having a shelf corporation or shelf LLC. A business in start-up is hypersensitive to credibility issues. There are ways to cope with this.
IS A SHELF COMPANY AN ADVANTAGE IN YOUR SITUATION?
(2) Decide whether having a shelf corporation increases your credibility enough to help you get the sale. Would you give a 25% deposit on a $20,000 job to remodel your kitchen if the business was formed last week? In the remodeling and construction industry, credibility is important. In the pizza industry, it’s not. Either the pizza is good or it’s not. The key here is how long does the customer live with the decision to buy? As for the kitchen, a long time. For the pizza, an hour.
BUYING A SHELF CORPORATION OR SHELF LLC ENABLES YOU
TO KEEP THE SALE WITHOUT FALLING VICTIM TO "START-UP PREJUDICE."
Obtaining an aged shelf corporation, or aged LLC, enables you to say, “XYZ Company was incorporated in 2003 and I’ve been in the industry for the last five years.” You may have acquired the company last week. You are avoiding the “THEY ARE JUST STARTING OUT HEE-BEE-JEE-BEE’S” that lead to the loss of a sale.